We are scientists, researchers, health care clinicians, and digital and gaming experts who are passionate about helping people improve their mental health and well-being to live their best lives. We bring our unique expertise and areas of knowledge together to challenge ourselves to think differently and to create new approaches to emotional health that are accessible and highly effective.

Our leaders

Tomer Ben-KikiCo-Founder and CEO

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Tomer is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers. He graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.

Ofer LeidnerCo-Founder and President

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An experienced entrepreneur and business leader, Ofer co-founded and built several digital media businesses, most recently iPlay/Oberon Media, a leading casual downloadable games company where he held several executive leadership roles. Ofer has also served as Co-Founder and President of Gate42 Technologies, a software startup in the customer relations management space. Earlier in his career, he served as an investment manager at an early stage seed fund and as a management consultant in the strategy practice of Trigger Consulting, a leading firm in Israel. Ofer holds an M.B.A. in Finance and a B.A. in Economics and Information Technologies, both from Tel Aviv University.

Rick HeldChief Experience Officer

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Rick is responsible for leading Happify’s consumer experience and growth strategy including analytics and reporting. By applying data-driven behavioral insights and consumer marketing best practices, Rick helps Happify deliver unmatched rates of activation, engagement and retention. Prior to Happify, Rick was the President of Make The Web Better, LLC, a consumer software company that built, marketed and delivered fun, easy-to-use, family-friendly search monetization products. Previously, Rick was the Vice President of Affinity Direct, LLC, the fourth largest federal student loan consolidation company in the US. Rick has a Bachelor’s degree in Consumer Affairs in Business from the University of Wisconsin-Madison.

Chris WasdenHead of HappifyDTx

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As Head of HappifyDTx and Board Member of the Digital Therapeutic Alliance (DTA), Chris is leading the effort to bring Happify’s platform to the pharmaceutical and healthcare industry. Recently he was a professor at the University of Utah and served as Executive Director of the Sorenson Center for Discovery & Innovation, a digital health game incubator. He is the co-author of two books on innovation, creativity, and leadership: Tension - The Energy of Innovation; and Solving for Why - Change Your Identity, Change Your Future. He is the named inventor on 12 issued patents, has been a founding leader in 10 startups, and has held leadership positions at JP Morgan and PwC. He holds a doctorate from George Washington University in Human and Organizational Learning, and an M.B.A. from UCLA Anderson School.

Patrick BurkeHead of Healthcare

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Patrick leads the healthcare segment for Happify Health, where his focus is to bring Happify's digital mental health and well‑being platform to employers and health plans. After more than 25 years with Aon Hewitt, he joined the Happify team because of his firm belief that organizations that work to improve emotional health will excel. At Aon, Patrick led innovation, product strategy & distribution for their Retiree Health Solutions division. He was responsible for innovation, emerging solutions and go-to-market efforts. Patrick has worked with Fortune 500 companies across all industries, focusing on delivering results, client satisfaction, retention, and product innovations. He is also the founder of YourOwnHow and educates people on how to become—and stay—physically active in their communities. Patrick has a B.S. in business management from Purdue University.

Murray ZuckerChief Medical Officer

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As a psychiatrist with a background in academia, large group practice, and health plan clinical executive leadership, Dr. Zucker brings expertise in medical behavioral integration, patient engagement and adherence, health behavior change, and new technologies in diagnosis and treatment. Prior to Happify, he was Senior Medical Director of New Product and Innovation for Optum where he spearheaded the formation of a telebehavioral service and was part of the team bringing innovation to this sector. Previously he served as Optum’s Western Regional Medical Director and Medical Director for Tricare – Western Region with Health Net, where he gained experience with large government contracts and coordinated with the VA and DoD. Dr. Zucker received his B.A. from the University of Pennsylvania, his M.D. from the University of Rochester, and completed his psychiatric residency at UCLA.

Tiffany SunChief Content Officer

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Tiffany oversees global content development and strategy across Happify’s platforms. Her team collaborates with leading scientific experts to create engaging content experiences. Previously, Tiffany was the managing editor of Oprah.com and oversaw online content and products for O, The Oprah Magazine. She also managed digital extensions to the Martha Stewart Living brand and developed editorial programming as a senior editor at MarthaStewart.com, and has held several editorial roles at Hearst Magazines. Tiffany graduated summa cum laude from the University of Pennsylvania with a B.A. in Psychology.

Nancy OlikerHead of Enterprise Marketing

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Nancy brings over 20 years of health care marketing expertise and a passion for building new marketing capabilities that support rapid growth. She spent 15 years in various marketing leadership roles within UnitedHealth Group including creating UnitedHealthcare’s national Medicare education platform, Medicare Made Clear, and building the marketing infrastructure to support its Group Medicare business, becoming the dominant market leader in less than 5 years. Nancy graduated with an M.B.A. in International Business from George Washington University and also holds a B.S. in Marketing and B.A. in French from Kansas State University. She is a current Board Member of the American Heart Association of the Twin Cities.

Ran ZilcaChief Artificial Intelligence Officer

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Ran is an entrepreneur, research scientist, author, and certified coach, who has pioneered the use of digital/mobile platforms to deliver psychological interventions. His work at Happify focuses on the development and scaling of Artificial Intelligence models, utilizing deep learning, NLP, statistical methods, and signal processing algorithms. Ran’s experience as a data scientist spans close to 30 years working at industry and government and heading various entrepreneurial endeavors. He is also the author of Ride of Your Life—a Coast to Coast Guide to Finding Inner Peace, describing his 6,000-mile solo motorcycle ride of personal transformation.

Acacia ParksChief Science Officer

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As Chief Scientist at Happify Health, Acacia’s research focuses on digital methods for managing and treating depression and anxiety, as well as chronic health conditions. Her passion lies at the intersection of research and regulatory strategy for digital therapeutics. She received her B.A. in Psychology from Reed College, and her Ph.D. in Psychology from the University of Pennsylvania, where her graduate research helped build the foundation for research on bringing mental health interventions to the general public. Prior to joining Happify Health, Acacia was an Associate Professor of Psychology at Hiram College.

Keren ZimmermanHead of Direct

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Keren is responsible for growing Happify's Direct to Consumer business. An entrepreneur with many years of experience building online consumer products from concept to success, she has developed and managed digital solutions that balance a customer-centric approach with revenue goals. Keren served as an executive at Shopping.com, Quigo.com Israel, and Oberon Media, where she focused on building a casual games toolbar business. Previously, she founded Personali, an Intelligent Incentives platform enabling retailers and brands to perform precision targeting of shoppers with personalized incentives, accelerating sales growth, optimizing profitability, and increasing customer loyalty. The company operated worldwide with leading names in the industry and drove over $2.5B in revenue growth and profitability for its customers using sophisticated machine learning algorithms combined with behavioral economics infused engagements.

Scott WittChief Brand Officer

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Scott recently joined Happify Health as its first Chief Brand Officer, tasked with re-envisioning the positioning, design and voice of the company through its products, marketing and presence. A former Creative Director from Apple, he spent 8 years in Product, Marketing and Content Design whose work is credited with several patents. His decade tour prior in advertising brought recognition from D&AD, Cannes Lions, Webby Awards and The OneShow. Before joining Happify, he was consulting in-house on Retail Innovations at Peloton. An award-winning documentary, music and portrait photographer, Scott also serves as an Advisor to several companies in the Audio, Real Estate, Spirits and Sustainability sectors.

Emil KurtisiSenior Vice President of Market Solutions and Implementation

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Emil oversees market solutions and implementation of Happify’s enterprise healthcare and DTx verticals. He works closely with internal and external stakeholders to establish solution strategies and drive execution from solution design through commercial launch and implementation. Emil joined Happify from Horizon Blue Cross Blue Shield of NJ where he spent seven years working in various impactful roles, starting in corporate finance, office of the CEO, and chief of staff, to head of commercial sales & marketing, and finally Director of Specialty Products and Services. Prior to that, he worked in various finance roles for Eaton Vance and Prudential Financial. He holds an M.B.A. from Rutgers University and a B.S. with honors in Finance from Seton Hall University.

Hillary GarrisVice President of Finance

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Hillary serves as Happify Health’s Vice President of Finance and has a track record of working with companies during periods of rapid growth and transformation. Prior to joining Happify, Hillary led finance and operations for several software and digital technology ventures including Piano Software and Talent Inc. She also spearheaded Anheuser-Busch InBev’s equity listing on the NYSE and was a member of the company’s Better World Council. She began her career researching and investing in technology companies as part of Oaktree Capital’s Emerging Markets group. She holds an M.B.A. from Columbia University’s Graduate School of Business.

Elise PietracatellaVice President of DTC Business Development & Marketing

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Elise’s experience as a marketer with a design-thinking philosophy extends 20+ years working in various positions at top agencies throughout the country including Saatchi and FCB. Her passion for health and wellness drives her desire to evaluate human and scientific truths, putting brand stories into action. Throughout her career, she has led the implementation of health and wellness campaigns for doctors and patients with various pharmaceutical companies. At Happify Health, Elise focuses on making the DTx platform accessible to patients to manage their chronic and comorbid conditions. She graduated with a B.F.A. in Visual Communications Design from the University of Dayton.

Melanie LeibowitzVice President of Quality and Regulatory Affairs

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Melanie has led the quality and regulatory efforts for companies manufacturing healthcare and consumer products for over 18 years. She has worked on medical devices, over-the-counter drugs, EPA-registered disinfectants, and cosmetics, as well as children’s products. Melanie is a trained microbiologist and has managed analytical lab operations. She is certified as a lead auditor for ISO 13485:2016. She has also hosted more than 15 FDA audits, including pre-approval inspections (PAI), and has led FDA submission meetings. Melanie holds a B.S. in biology from Rutgers University.

Kate HoffmanVice President of Alliance Management

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Kate is responsible for ensuring alignment between the Happify Health prescription digital therapeutic products team and our pharmaceutical/biotech partners. She has 20 years of experience in global pharmaceutical companies and a proven track record of identifying and solving problems throughout the product life cycle. Kate has built and led medical affairs and clinical operations teams, and she is skilled at addressing diverse challenges in therapeutic areas including neurology, hematology, gastroenterology and nephrology, and rare diseases. Kate has a Ph.D. in Neuroscience from University of London, Queen Square and an M.P.H. in Epidemiology from Yale University.

Technology can be harnessed for good. It’s what we use. It’s where we go. And it’s through technology that we can deliver mental health and wellbeing tools at scale to make a difference in the world.